About Us
TĪRYAJ (PRONOUNCED: TEE-REE-YAJ) IS A SANSKRIT-INSPIRED WORD THAT MEANS “BORN FROM NATURE.”
IT REFLECTS A DEEPER PHILOSOPHY THAT FASHION SHOULD NOT BE PRODUCED AT THE COST OF THE EARTH OR ITS PEOPLE, BUT RATHER
GROWN, CREATED, WORN, AND RETURNED IN HARMONY WITH THE NATURAL CYCLE. THIS WORD IS NOT JUST OUR NAME. IT’S OUR PROMISE.
TIRYAJ WAS BORN OUT OF A JOURNEY ACROSS 5,000 KM OF INDIA, NOT IN SEARCH OF TRENDS, BUT OF TRUTH. A TRUTH WOVEN INTO THE HANDS OF ARTISANS, HIDDEN IN REMOTE VILLAGES, WHERE HERITAGE WHISPERS THROUGH EVERY THREAD. TIRYAJ IS MORE THAN A BRAND. IT IS A REVIVAL OF DIGNITY IN CRAFT, OF PURITY IN PROCESS, AND OF CLOTHING THAT RETURNS TO THE EARTH WHEN ITS STORY ENDS. EACH PIECE IS HANDSPUN, HANDWOVEN, AND HANDMADE USING 5,000-YEAR-OLD TECHNIQUES. NO MACHINES. NO SHORTCUTS. JUST HUMAN HANDS, ANCIENT LOOMS, AND A PROMISE TO RESTORE MEANING IN FASHION. FROM OUR JULY DEBUT TO EVERY SEASON THAT FOLLOWS, WE INVITE YOU TO WEAR WHAT WAS ONCE FORGOTTEN, AND REMEMBER WHAT LUXURY TRULY FEELS LIKE. TIRYAJ, WHERE EVERY THREAD TELLS A STORY
TIRYAJ WAS BORN OUT OF A JOURNEY ACROSS 5,000 KM OF INDIA, NOT IN SEARCH OF TRENDS, BUT OF TRUTH. A TRUTH WOVEN INTO THE HANDS OF ARTISANS, HIDDEN IN REMOTE VILLAGES, WHERE HERITAGE WHISPERS THROUGH EVERY THREAD. TIRYAJ IS MORE THAN A BRAND. IT IS A REVIVAL OF DIGNITY IN CRAFT, OF PURITY IN PROCESS, AND OF CLOTHING THAT RETURNS TO THE EARTH WHEN ITS STORY ENDS. EACH PIECE IS HANDSPUN, HANDWOVEN, AND HANDMADE USING 5,000-YEAR-OLD TECHNIQUES. NO MACHINES. NO SHORTCUTS. JUST HUMAN HANDS, ANCIENT LOOMS, AND A PROMISE TO RESTORE MEANING IN FASHION. FROM OUR JULY DEBUT TO EVERY SEASON THAT FOLLOWS, WE INVITE YOU TO WEAR WHAT WAS ONCE FORGOTTEN, AND REMEMBER WHAT LUXURY TRULY FEELS LIKE. TIRYAJ, WHERE EVERY THREAD TELLS A STORY
THE FOUNDERS
Vibhuti Kakadiya
Born into a family rooted in craft and culture, Vibhuti’s earliest memories trace back to village looms and the scent of natural dyes. With a Master’s degree in Fashion Design from the UK and years of experience in luxury retail, she founded TIRYAJ to restore the forgotten beauty of India’s textile heritage. Her vision is simple, create timeless garments that honour the earth, the artisan, and the art itself.
Yashwardhan Singh Umath
With a background in Manufacturing Engineering and experience at McLaren Automotive, Yashwardhan brings precision, innovation, and structure to TIRYAJ. From managing artisan logistics to sustainability systems, he ensures every thread moves with purpose, ethically, efficiently, and consciously. His passion lies in building bridges between tradition and modernity, community and commerce.
